1. Who we are
- Legal entity: Yongrui Food Machinery Co., Ltd.
- Registered address: No. 18 Heping St., Zhucheng, Shandong 262200, P.R. China
- Email: packingmachine2025@foxmail.com
- EU/UK representative: [To be appointed if required under Art. 27 GDPR]
- Data Protection Officer (DPO): packingmachine2025@foxmail.com
2. What information we collect
| Category | Examples | Purpose / Legal basis* |
|---|---|---|
| Contact Data | Name, job title, company, country, email, phone, messaging IDs | Respond to enquiries, perform pre-contract steps (Contract) |
| Device & Usage Data | IP address, browser type, referring pages, time-stamp, clicks, pages viewed | Site operation, analytics, security (Legitimate Interests) |
| Marketing Preferences | Newsletter opt-in, language, product interests | Send marketing with consent & manage opt-outs (Consent / Legitimate Interests) |
| Transaction Data | Purchase orders, invoices, shipping details | Fulfil sales, finance compliance (Contract / Legal Obligation) |
* Under GDPR Article 6. Where CCPA/CPRA applies, we do not sell Personal Information nor share it for cross-context behavioural ads.
We do not intentionally process sensitive data (e.g., health, biometric) and the Site is not directed to children under 16.
3. How we use cookies & similar tech
We use:
- Essential cookies – Site security, load balancing.
- Analytics cookies (e.g., Google Analytics, Matomo) – aggregated traffic stats.
- Functional cookies – remember language or inquiry form values.
You can manage cookies via our Cookie Banner or your browser settings. Refusing cookies may limit some functionality.
4. Disclosure of information
We share data only when necessary:
| Recipient | Reason |
|---|---|
| Hosting & cloud providers (servers in EU/US/Asia) | Website & email operation |
| Analytics & marketing platforms | Performance metrics, newsletter delivery |
| Logistics & payment partners | Complete orders, arrange shipment |
| Legal & governmental authorities | Compliance with applicable laws, court orders |
All processors are bound by written contracts under GDPR Art. 28 or equivalent safeguards.
5. International transfers
Our main servers are in Singapore with backups in Germany and the United States. Where data moves outside your jurisdiction, we rely on:
- Standard Contractual Clauses (SCCs) for EU/UK data,
- PIPL-compliant contracts for transfers into China,
- Comparable contractual or statutory safeguards required by other regions.
6. Data retention
| Data type | Retention period |
|---|---|
| Inquiry emails & quotes | 3 years after last contact |
| Contract & billing records | 7 years (tax law) |
| Analytics logs | 14 months (then aggregated or deleted) |
| Marketing consents | Until you withdraw consent + 2 years for audit |
7. Your rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you;
- Rectify inaccurate or incomplete data;
- Erase data (“right to be forgotten”);
- Restrict or object to processing;
- Data portability (receive a copy in machine-readable form);
- Opt-out of sales or targeted ads (CPRA and other U.S. state laws);
- Complain to your supervisory authority.
To exercise any right, email packingmachine2025@foxmail.com. We will verify your identity and respond within 30 days (or the shorter period required by local law).
8. Security measures
- ISO-aligned access controls, role-based permissions
- TLS 1.3 encryption in transit; AES-256 at rest
- Quarterly penetration testing; continuous server patching
- Incident Response Plan meeting 72-hour GDPR breach-notification duty
9. Automated decision-making & profiling
We do not use automated decision making that produces legal or similarly significant effects on individuals.
10. Third-party links
Our Site may contain links to distributors, YouTube demos, LinkedIn or other resources. Clicking those links may allow third parties to collect data. We are not responsible for their privacy practices; please review their policies separately.
11. Changes to this Policy
We may update this Privacy Policy to reflect legal, technical or business changes. The “Last updated” date at the top will be revised. Significant changes will be announced via a banner on the Site or by email where required.
12. Contact us
Questions, requests or complaints?
Data Protection Officer
Yongrui Food Machinery Co., Ltd.
Email: packingmachine2025@foxmail.com
Tel: +86 13791893397
If you remain unsatisfied, you have the right to lodge a complaint with your local supervisory authority or, where applicable, with the Shandong Administration for Market Regulation.
